Glen MacKay

About

Senior Data & Engineering Leader · Games Industry — Platforms, Strategy, AI Adoption · Greater Seattle Area

I'm a builder and operator at heart. For more than fourteen years I've built and scaled data, analytics, platform, engineering, and data science capabilities — most of that time in gaming, from $1B+ mobile franchises to a 0→1 startup. Games have been the constant thread — the industry I've built my career in, and something I've loved since long before it was my job. What ties the work together isn't a particular technology; it's a drive to understand a system well enough to operate it, improve it, and rebuild it, rather than just consume a pre-built product. Done well, that drive compounds — into leverage, into faster decisions, into teams that punch well above their headcount.

My path into the work wasn't the standard one — I came up through the sciences, studying biology, chemistry, and environmental science at Oberlin before finding my way into software. That training shaped how I think more than the subject matter ever did. A science background is really a discipline for gaining knowledge under uncertainty: form a hypothesis, test it against reality, update, repeat. It trains you to expect emergent behavior — complex systems doing things none of their parts would predict — and to break messy, unfamiliar problems into pieces you can actually observe, measure, and reason about. I still approach a data platform, an organization, or a problem I've never seen before the same way.

For most of the last decade I led data engineering organizations at Big Fish Games, where I rebuilt a stalled transformation into a cloud-native platform, grew the scope of what we supported while keeping teams deliberately lean, and learned that the highest-leverage move a technical leader can make is usually structural, not tactical — designing the system so good outcomes happen by default.

Today, at Plan A Games, I work across the technical and business sides of an early-stage startup reimagining how user-acquisition funding works in mobile gaming. A lot of my energy goes to AI-assisted workflows — not as an end in themselves, but as the latest, sharpest tool for an old goal: helping a small, capable team produce far more than its size would suggest. As that kind of leverage grows, a lot of long-held assumptions about hiring, architecture, and org design are worth revisiting.

That drive doesn't switch off when I close the laptop. I spend a fair amount of my own time climbing the same ladder — operator, maintainer, hacker, builder — through practical, hands-on skills outside of tech: understanding how the systems around me actually work, and learning to fix and build them myself. I find the same payoff there that I do at work. Broad, practiced capability is its own kind of leverage, and there's a real satisfaction in being someone who builds and operates rather than just consumes.

Senior Director of Data & Engineering
2025 – Present
Plan A Games
Building and leading the Data Engineering & Data Science function from the ground up at an early-stage user-acquisition funding startup. Stood up the core stack across Snowflake, dbt, GCP, and CI/CD, scaled a production sourcing pipeline scanning ~7,000 new mobile releases a month, and partner with founders on technical strategy, investor readiness, and roadmap execution.
Senior Director → Director → Senior Manager, Data Engineering
2020 – 2025
Big Fish Games
Led data strategy and analytics through a data-as-a-service model, redesigning the organization from consultants to FTEs and cutting headcount and system costs by ~half while raising output 35%. Earlier, stewarded up to $7M annually across a blended team of ~19 and delivered platform and event-segmentation systems processing 50,000 events per second at petabyte scale.
Engineering Leadership
2015 – 2020
Big Fish Games
Progressed from Game Engineer II to Senior Software Engineering Manager across backend, infrastructure, tools, and LiveOps — supporting mobile titles with $1B+ in lifetime revenue and owning response to emergent live issues across studio operations.
Lead Developer / Full-Stack Web Developer
2012 – 2014
Irongate Enterprises / Deals Only Web Store
Built client-facing and retail web applications, server infrastructure, internal tools, and lightweight CMS systems for a multichannel e-commerce business.
Oberlin College
B.A., Double Major in Biology & Environmental Studies, Minor in Chemistry
High Honors in Biology · Sigma Xi Research Society · Completed coursework in Computer Science.

If engineering leverage, AI as a practical tool, or the builder's mindset are on your mind, I'd welcome the conversation.